Authentic Brands Group
Director of Marketing, Lifestyle EMEAI
September 2024 - present
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Focused on strategic planning and execution, brand building, and driving best-in-class support for Authentic's brand licensing partners.
Global marketing and communications lead for Ted Baker, Hunter, Judith Leiber, Herve Leger, Barney's New York and Vince and EMEAI lead for Brooks Brothers, Juicy Couture & Nine West.
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Ted Baker​
Marketing Director
June 2023 - August 2024
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Executive Team member responsible for leading the global marketing strategy for Ted Baker including brand, PR, social and data & insight across all territories. Charged with increasing global relevance for the brand and increasing brand sentiment and awareness while driving sales across retail, e-commerce and wholesale.
Head of Brand Marketing
November 2021 - May 2023
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Responsible for developing the global brand marketing strategy and delivering across all communication channels. Leading end to end management of all brand campaigns, managing creative and communications teams to deliver world class 360 brand activity.
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Parka London
Brand Director (Freelance)
​July 2021 - November 2021
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Consultant brand director role focused on brand strategy and marketing strategy alongside product architecture and development, creative and tone of voice, social media, CRM, PR, SEO/PPC and E-commerce.
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Elgen
Marketing Director (Freelance)
​December 2020 - September 2021
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Responsible for setting, developing and implementing the brand messaging for this newly launched start-up brand including strategy, tone of voice, social media and influencer, creative direction, CRM, PR and product development.
Pringle of Scotland
Head of Marketing, PR & Communications
August 2019 - October 2020
Responsible for creating and delivering the global marketing and PR strategy and the development and delivery of the annual marketing, social and PR plan whilst creating plans to build the brand profile by developing the business content and creative strategy.
Belstaff
Head of Marketing (Contract)
March 2018 – March 2019
Marketing leader within the business, charged with the creation of a new brand marketing strategy and the development and delivery of the annual marketing plan during a period of change and transition for the brand.
Hackett
Global Head of Marketing
August 2013 – September 2017
Senior member of the marketing leadership team, reporting to group CMO, and responsible for Hackett marketing across disciplines and all global markets,
House of Fraser
Advertising Manager - Fashion
August 2011 – August 2013
Creating and delivering the customer facing creative across all fashion categories - devising distinct advertising strategies for each category and managing media buying of all print, outdoor and digital activity through effective management of external agencies.
House of Fraser
Category Marketing Manager - Menswear & Childrenswear
March 2010 – August 2011
Originating and implementing a tailored suite of marketing and promotional activity to drive sales and profit through stakeholder relationship management.
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Sotheby’s
International Marketing Manager – London Sales
European Paintings, British and Irish Art Post 1850, Early British Art, 20th Century British Art, Photographs & Sculpture
January 2008 – March 2010
Delivery of annual marketing activity plans and quarterly communication campaigns aligned to brand priorities for multiple International territories
BHS
Brand Marketing Manager
March 2006 – October 2007
Development and management of annual promotional plans and campaign activity both above and below the line
Selfridges
Fashion Marketing Manager
October 2004 – March 2006
Constructing a fashion marketing plan for the brand, and bespoke to each location delivered through leveraging third party
branded relationships
3 other positions in marketing at Selfridges
June 2000 – October 2004
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EDUCATION
Surrey Institute of Art and Design University College
1997 - 2000
BA (Hons) Fashion Promotion and Illustration